The 2014 Gemological Institute of America holiday calendar was designed as a promotional marketing vehicle to increase awareness of the institution as a lead influencer in the gems and gemology industry. As an educational resource coinciding with the GIA Gem Encyclopedia, the design allowed for both pertinent calendar information on one side of the calendar, while highlighting relevant educational material on the reverse. The final design utilized a combination of elegant finishing techniques to emphasize GIA’s elevated brand.
- Metallic PMS printed a-frame with matching gold binding
- Blind UV gloss coating across the front cover
- UV gloss coating across each month’s featured gemstone
Designed at Studio 2055, in Carlsbad, Ca.